A comprehensive solution to help make every point of connection between your content and your audience more powerful.
QR Code solutions for every customer, business and brand experience.
Bitly Pages helps you create engaging, mobile-optimized landing pages in minutes.
Share custom short links to boost brand visibility
- Add short links to social media posts or YouTube videos and take advantage of branded domains for a more consistent brand experience.
- Include short links in your SMS communications or email alerts and let customers quickly resolve any streaming service billing or log-in issues.
- Share exclusive announcements—like teasers for your latest movie or television release—with customized, trackable short links.
Create interactive content experiences with QR Codes
- Place timely QR Codes on-screen during commercials and special broadcasts to increase engagement and drive traffic to a desired location.
- Add customized QR Codes to fliers, billboards, or the big screen at arenas and share exclusive content or promote a contest.
- Resolve streaming service access issues by displaying QR Codes on screen so customers can troubleshoot without leaving the couch.
Ready to create memorable fan experiences? Read our How Marketers Use QR Codes in 2025 report for insights and examples on how to make QR Codes work harder for you.
Offer easy access to content with a Link-in-bio page
- Shine a light on your brand’s top promotions and projects with one recognizable link across all your social media bios.
- Track and analyze clicks on all the links in your bio to see which types of content resonate most with your social media following.
- Match your brand to your Link-in-bio landing page and set links to go live on certain dates—no technical skills required.
Reach your fans with the Bitly Connections Platform
- Access real-time metrics in Bitly Analytics to see when and where your global audience is engaging.
- Never miss a beat by managing all of your brand’s short links, QR Codes, and Link-in-bio pages in one easy-to-use platform.
- Continue using all the tools you already know and love with Bitly’s 800+ integrations.
Start building powerful connections today
The Bitly Connections Platform
Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.
Popular URL Shortening Features
- URL shortening at scale
- AI-generated custom domains
- URL redirects
- Advanced analytics & tracking
Popular QR Code Features
- Fully customizable QR Codes
- Dynamic QR Codes
- QR Code types & destination options
- Advanced analytics & tracking
Popular Landing Page Features
- Custom URLs for social media
- Customizable landing page
- Easy-to-manage links
- Link and landing page tracking
What our customers are saying
When it came to deciding on a platform to use for generating all of our QR Codes, there was a general consensus among the team—of course we should use Bitly! We didn’t even give it a second thought.”
Melody Park
Marketing Lead at Smalls
When customers receive a status update from us, they can click on our encrypted link through the Bitly short link and directly view their order without having to log in, which is a smoother user experience and still keeps their information secure.”
Phil Gergen
Chief Information Officer at Koozie Group
Explore the endless possibilities with Bitly
Frequently asked questions (FAQs)
How can Bitly help media brands drive clicks and views across channels?
When added to social media posts, text messages, emails, digital ads, or any online medium, Bitly Links can help get more eyes on your content. This effect is especially noticeable when you opt for branded links. Branded Bitly Links feature your custom domain, which can reinforce your brand identity across channels and foster audience trust, potentially resulting in more views.
How do media companies use Bitly to promote new content or releases?
Bitly products are incredibly versatile. There’s no shortage of ways to use them to promote new content and releases. You could:
- Use Bitly Pages to create landing pages for movie trailers, music video teasers, and press releases.
- Use branded Bitly Links in SMS and email marketing to direct audiences to content on any media site.
- Add Bitly Codes to event posters, merchandise, and in-theater materials to drive traffic to release announcements or fan experiences.
How can I use Bitly Codes to engage fans during live events or broadcasts?
The possibilities are endless. Here are a few creative ways to use Bitly QR Codes to connect with fans in real time.
- Live polling or voting: Let fans vote for the next song in a setlist, choose outcomes for live games, or weigh in on key moments by scanning a QR Code that links to a live poll.
- Real-time ratings: Collect instant feedback on performances, speakers, or segments by directing fans to a live rating system.
- Prediction contests: Boost engagement by inviting the audience to predict outcomes—like who they think will win a competition—before the official results are announced.
Can I track which content fans engage with using Bitly Analytics?
Absolutely! Bitly Analytics provides real-time engagement data, including total clicks and scans, top-performing links and scans, devices used, referral sources, and geolocation data, giving you a snapshot of how fans engage with your assets.
Does Bitly integrate with the tools media and entertainment content teams already use?
Yes! Bitly offers many integrations, several of which media and entertainment content teams use. It integrates with social media tools like Hootsuite, graphic design solutions like Canva, and CRMs like Salesforce, automating link and QR Code creation and sharing.
Is there a free plan available for media teams to get started?
Of course! We understand the desire to try something before fully committing, so we offer a free Bitly plan. When you create a free account, you’ll have access to core features, including URL shortening, basic QR Code creation and customization, limited analytics, and unlimited scans and clicks, to help you determine whether Bitly is the right tool for your media team.
Get closer to your audience and customers today
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.