Create links that perform with our powerful URL Shortener
Spark instant connections with your audience using trimmed, trustworthy and trackable links within the Bitly Connections Platform.
Your link
Shorten link
QR Code solutions for every customer, business and brand experience.
Bitly Pages helps you create engaging, mobile-optimized landing pages in minutes.
Loved by big and small brands everywhere
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Start building powerful connections today
Branded short links
Get 2.3x more click-throughs with a custom domain
Use AI-powered recommendations to find the perfect domain tailored to your brand’s unique identity and goals.
- Use our AI-powered search to explore a wide range of creative domain suggestions so you can start generating branded short links within minutes.
- Choose from 250+ top-level domains, like .technology for tech companies or .studio for agencies, to define your brand.
- Branded short links are easier to remember and help instill trust, which means your audience is more likely to engage with them.
Understand what clicks with your audience
Watch your engagement grow with the Bitly URL shortener and discover which channels resonate most with your audience.
- Observe click statistics and collect real-time data from every click.
- Compare campaign performance across online and offline channels.
- Gather demographic insights with robust location and device data.
Simplify your workload and do it all in one platform
Use our URL shortener to organize your campaigns, share links across your marketing channels, and track everything from one place.
- Add UTM parameters to your links to track your marketing campaigns and improve customer targeting.
- Redirect link destinations at any time to keep your audience clicking on your latest and greatest content.
- Shorten multiple links in bulk to build rapid-fire connections.
- Connect to other tools using Bitly’s integrations to optimize your workflow.
The Bitly Connections Platform
Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.
QR Codes
Popular QR Code Features
- Fully customizable QR Codes
- Dynamic QR Codes
- QR Code types & destination options
- Advanced analytics & tracking
Landing Pages
Popular Landing Page Features
- Custom URLs for social media
- Customizable landing page
- Easy-to-manage links
- Link and landing page tracking
What our customers are saying
When it came to deciding on a platform to use for generating all of our QR Codes, there was a general consensus among the team—of course we should use Bitly! We didn’t even give it a second thought.”
Melody Park
Marketing Lead at Smalls
When customers receive a status update from us, they can click on our encrypted link through the Bitly short link and directly view their order without having to log in, which is a smoother user experience and still keeps their information secure.”
Phil Gergen
Chief Information Officer at Koozie Group
Frequently asked questions (FAQs)
What is a URL shortener, and how does it work?
A URL shortener, or link shortener, transforms long web addresses into shorter, more user-friendly links. These condensed links are easier to share, remember, and manage. When someone clicks a shortened link, they are redirected to the longer web address.
Services like Bitly issue a 301 redirect, which makes a webpage available under multiple URLs. Since Bitly doesn’t reuse or modify shortened links, redirects are permanent, so you don’t have to worry about sending people to a ‘dead’ link. Link shorteners are easy to use and keep your links looking clean and professional.
Is the Bitly URL shortener free?
Yes! We offer a Free plan that lets you create up to 5 short links and 3 custom back-halves every month. Plus, your links get unlimited clicks and never expire, so your audience can always reach your content.
Why should I make my URLs shorter?
Long web addresses packed with characters and symbols are hard to share and even harder to remember. Short URLs simplify things. They’re easy to recall, look cleaner, and make sharing a breeze—whether it’s in a tweet, on a flyer, or during a presentation.
Are URL shorteners safe?
Not all URL shorteners are safe. Since they mask the original web address, shortened links can potentially disguise harmful or malicious content. That’s why choosing a reputable service like Bitly is crucial.