A comprehensive solution to help make every point of connection between your content and your audience more powerful.
QR Code solutions for every customer, business and brand experience.
Bitly Pages helps you create engaging, mobile-optimized landing pages in minutes.
Keep tabs on all your connections
Make sure you know everything about your links and QR Codes with trackable UTMs.
- Add UTM parameters to your links and QR Codes right within Bitly. Make your long links even longer to make them more valuable. Then shorten them in a snap.
- UTM parameters let you track source, medium, campaign, and more in order to get the most attribution out of your links.
- Customize your URL parameters for even deeper data. Track whatever you need—influencers, audiences, customer IDs—all while you’re creating your short links in Bitly.
- Trusted and trackable: customize the domain and back half of your links so customers recognize your brand while you get deep, accurate data.
Save, store, and shorten
Bitly’s UTM builder is intuitive and thoughtfully designed.
- Easily save parameters for squeaky clean reporting—no more remembering case-sensitive values.
- Quickly add new parameter values as you build your short links. No extra work needed!
- Got too many links to shorten one at a time? Bulk upload up to 100,000 links (with UTMs) with a single CSV.
Start building powerful connections today
The Bitly Connections Platform
Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.
URL Shortener
Popular URL Shortening Features
- URL shortening at scale
- AI-generated custom domains
- URL redirects
- Advanced analytics & tracking
QR Codes
Popular QR Code Features
- Fully customizable QR Codes
- Dynamic QR Codes
- QR Code types & destination options
- Advanced analytics & tracking
Landing Pages
Popular Landing Page Features
- Custom URLs for social media
- Customizable landing page
- Easy-to-manage links
- Link and landing page tracking
Explore the endless possibilities with Bitly
Bitly Products
Announcing UTM Updates in Bitly
Bitly Products, URL Shortening
How to Use Bitly as a UTM Builder for Large-Scale Marketing Campaigns
URL Shortening
Using UTM Codes for Marketing: Clicks, QR Codes, and Beyond
Get closer to your audience and customers today
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.